GRAPHIC DESIGN / BRANDING

Rebranding

ADB Stockholm Syd

I created the new graphic identity for Antidiskrimineringsbyrån. Before, they had a completely typographic logo which I wanted to get away from. I used an umbrella as the symbol for protection and chose different colors on two of the panels, which symbolise standing out from the majority but being part of a context. I created the guide lines from which ADB creates all of their communication.

Antidiskrimineringsbyrån Stockholm Syd is an anti-discrimination agency and a non-profit organization whose mission is to work against discrimination and in other ways promote human rights.